QJ Motorcycle (Qianjiang Motorcycle) is a well-known motorcycle manufacturer that has been operating since 1985 and is considered the single leader of the Chinese motorcycle market, producing China’s first 4-cylinder motorcycles. The company produces a wide range of motorcycles, scooters and ATVs. QJ is known for its innovative design, quality engine systems and modern production technologies. The company is also active in the international market and serves many clients worldwide.

History

QJ Motorcycle Company was established in Qianjiang City in 1985. Initially, the company served only the local market, but over time, it decided to expand its production and open to the international market. Since 2000, QJ has focused on improving product quality by applying modern production methods and technologies.

Since 2006, the company has started participating in various international exhibitions and thus expanded its global customer base. QJ has also started manufacturing motorcycles for sale in Europe since 2007.

In 2005, QJ acquired Benelli, a famous Italian legend with a history of 100 years.

QJ Motorcycle has been part of Geely Group since 2016. Qianjiang Group operates as part of Geely Group. Geely has acquired QJ Motorcycle since 2016, allowing QJ to be integrated into Geely’s extensive network of automakers.

Since 2019, the legend of classics has started a strategic partnership with Harley Davidson.

Product Type
QJ serves its customers with a wide range of products. This product portfolio consists of:

Motorcycles:

Everyday Motorcycles: Efficient and comfortable motorcycles for urban use.
Sport Motorcycles: Dynamic models designed for high performance and speed.
Touring Motorcycles: Models with comfortable and spacious seats for long distances.
Scooters:

The QJ is ideal for urban use, distinguished by its fuel efficiency and practical designs.
ATVs:

Wheeled terrain vehicles are produced in various models for recreational and business purposes.

Innovation and Technology
QJ Motorcycle attaches great importance to modern production technologies and innovations. The company makes progress in the following areas:

Engine Systems: QJ develops high-performance engine systems that strike a balance between power and fuel efficiency.

Safety Technologies: Motorcycles are equipped with modern safety systems, including ABS (Anti-lock Braking System) and various driving control systems.

Smart Technologies: QJ integrates smart connectivity systems and mobile applications into its motorcycles, allowing riders to control their motorcycles more conveniently.

Market Strategies
QJ Motorcycles aims to expand its customer base in the international market. The company implements the following strategies:

Local Production: By opening production facilities in different countries, it increases the production of products suitable for the local market.

Distributor Network: Builds a strong worldwide distributor network, which enables closer service to customers.

Customer Support: QJ attaches great importance to customer service and after-sales support, which enhances customer satisfaction.

Social Responsibility
QJ Motorcycles also focuses on social responsibility projects:

Environmental Protection: It applies environmentally friendly methods in the production process and focuses on the production of electric motorcycles.

Education and Awareness: Organizes youth motorcycle safety campaigns.

Community Projects: Supports social projects in local communities, which strengthens customer relationships.

Since 2023, Grandmoto has been operating as an exclusive distributor of the QJ brand.